Lewis Talbert Austin, Texas Professional Weblog

Author: J. Lee

After attending the 2-day, possibly first-and-final weekends workshop conducted in Singapore by a renowned Hong Kong Guy on SEO (Search Engine Optimization), I was totally amazed by how this Internet Marketing Shifu (Or some called Internet Marketing Sifu, i.e. Internet Marketing Master or Internet Marketing Coach/ Guru, etc. in Western World) could generate Massive Internet Traffic within short time and turned into huge profits for him.

I witnessed myself how an Internet Marketing Newbie like me could turn a simple Blog with an optimized keyword to rank number 1 in Google Search Engine within less than a day! He is truly a SEOW (Search Engine Optimization Wizard)!

While there are a still a lot to learn from him, I am also studying on how the other Internet Marketing Experts makes their marks in this exciting world of Internet Marketing.

The first guy I came across is Rob Benwell, whom he is well known for the book he wrote: “Blogging To The Bank 2.0″, Initially I was pretty amazed that he is so young yet doing so well with his blogs. In fact, this young man has earned $34 000 every month from his blogs. That’s really a neat sum of money. After much research, I am convinced the fact that there are so many Internet Marketers wrote their good reviews about him.

So what does this Internet Marketing Shifu - Kelvin Hui (from the East) and Rob Benwell (from the West) have in common? Well I think they are both the SEOW (Search Engine Optimization Wizard)!

In Rob Benwell ’s e-book “Blogging To The Bank 2.0, he teaches us how to make our blog most attractive to produce sticky traffic. He also talks about search engine optimization and even the best layout to place your affiliate banners and Adsense ads. Of course, he mentioned about new Web 2.0 methods like using Squidoo and Digg to attract more traffic and many more great stuffs.

He demonstrated the various techniques from selecting a topic and optimizes it for the search engines, and showed how easily one can drive traffics to the Blogs. (In fact, it does not take you thousands of dollars to get traffic, one can do it for free).

Author: Malcolm Sheppard

SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense text and wacky links. Our blog has some answers (we’ve written a lot of material for beginners), but it’s high time we tackled the big question behind it all: How do people start an Internet marketing campaign?

The best answer we can give is to talk about our process: how we help businesses increase their online profile. Let’s break it down into steps:

Site Analysis and Internet Marketing Consultation

Once you contact us, the first thing we do is provide a free initial consultation. We analyze your web site according to a number of criteria, including:

* Titles: Good titles tell searchers what your site is all about with a quick scan - and tell the search engines too.
* Coding: If your site isn’t coded properly, it’s hard for search engines to log information and link you to relevant searches.
* Content: Good SEO increases a site’s organic appeal. That’s a fancy way of saying that it should be easy for real people to read and understand.
* Other Stuff: We look at your site from several angles - including a few that aren’t typical of the wider SEO community.

Deep Consultation

If our free consultation session sparks your interest, the next step is a deep consultation session designed to spark your marketing campaign. A GILL Media representative asks you detailed questions about your needs, expectations and key business information. You should be able to do it all in about half an hour - but that little bit of time goes a long way. This is where we learn your basic keywords, blogging needs and marketing aspirations

Research

Deep consultation creates an “information seed.” Extensive research grows it into a comprehensive strategy. This is what we study:

* Keywords: This is the meat in the SEO sandwich. We analyze your suggestions and create new keywords, putting them through several tools and a firm organic eyeballing before we decide if they’ll make the cut. Good keywords are popular, but not too competitive to build a better search rank around. Plus, we want some less-searched long tail keywords backing the front-runners.
* Competition Profiles: We study your competition’s keywords, backlinks and search positions. Sometimes we even discover competitors you didn’t know you had.
* Search Page Composition: we take a close look at the 1st pages of every search based on your keywords. Are positions filled by Wikipedia articles? Government sites? Black hat SEO sites? This helps us fine-tune keywords.
* Again - Other Stuff: Our research combines automated and organic tools. We moderate raw numbers with the art of creating appeal. If you leave “soft” aspects out of the equation you won’t get quality backlinks - because the best ones come from interested, human agents who like your site.

Strategy, Analysis and Ongoing Consultation

With research in hand, we develop a strategy for the month, quarter and year. We send you a report detailing your custom SEO and Internet marketing strategy. This package may include blogging, link development, PPC advertising and web site adjustments, depending on your needs.